About Reach4TheAlpsThe hard working team at Reach4TheAlps
Reach4thealps is owned and run by Gina and Marcus Ewart. Both from Scotland, they were lucky enough to learn to ski as kids in Glenshee (Gina) and Cairngorms (Marcus) and still to this day argue over which resort is best!
Gina did a ski season in Chamonix cooking when she was 20 and caught the ski bug and love for the mountains. While they both had “proper” jobs they always missed the mountains and continually talked about moving to the Alps. They ended up working their first season together in Morzine and fell in love with the Portes Du Soleil area. The company name was dreamed up in All Bar one in Leicester Square, London with a group of friends and Reach4thealps was launched in summer 2002. They welcomed the first guests to Chalet Sol Re in December 2002 after lots of DIY, curtain making and trips to Ikea!
They successfully ran Chalet Sol Re for 2 years and then started to expand little by little and in the 10 years since have grown to having a portfolio of 9 catered and 8 self-catered properties between Morzine and Les Gets. In between all that they somehow managed to fit in getting married and having 2 kids in the process!
Jane took a sabbatical from a professional career and headed off on a once in a lifetime trip around the world. After many months of adventure, Jane finished her trip with a winter season chalet hosting in Chalet Martinet. During this time Gina & Marcus had their 2nd baby and were running out of hands! Jane suggested that maybe they should hire a Resort Manager (she had someone great in mind!) and the rest, as they say, is history.
10 years on, Jane handles everything from logistics to the end of year accounts and makes sure everyone is in the right place at the right time, including Gina & Marcus! In summer, Jane enjoys hiking, road biking, mountain biking, swimming & running!
Transport & Maintenance Manager
Lee has been with us over 8 years and we really could not manage without him. Lee is ‘Master Fixer’ of all things maintenance related and has saved the day on more occasions than we dare count! Lee is also a driver for us in the winter so you’ll see plenty of him in resort.
After realising his passion for skiing in his early teens, Lee spent the following years in various job roles from Product Engineer at Nissan GB to Project Manager on several housing projects before deciding his heart belonged in the mountains. In the summer Lee is a very keen mountain biker & also enjoys hiking, road cycling & motorbiking!
Sales & Marketing Manager
Alice took a career break from working as a BBC Journalist in Manchester and never looked back. After spending a year in the mountains, her and her partner Brian, decided that this was the place for them.
They now enjoy life in Morzine with their dog, Vince and their cats Alfie and Kipper. They also share their home with a hoard of bikes, boards, skis and trail running shoes! Alice has joined the Reach team on the sales and marketing side of things so you’re likely to speak to her at some point. Morzine is a million miles away from Manchester however Alice is loving every minute of the mountains!
Chalet Manager, Winter
Sian has been a member of the Reach4thealps team on and off for the last few years and we’re thrilled to say she’s coming back this winter! In the past she’s been a host but now she looks after the day to day running of the chalets during winter as our Chalet Manager. Sian is a professional swimming coach and has even swam the channel so as you can imagine she’s got heaps of energy and enthusiasm! She’s also a great cook! We know the chalets are in safe hands with her.
Josh spent three years in Morzine over 10 years ago so he already has a good understanding of the local mountain and the surrounding areas. After spending 8 years in a number of different jobs, including account mamanger for a leading bicycle brand, Josh decided he wanted to fulfill his dream of living in the mountains again.
He now enjoys his life in Morzine with his fiancee Clare and their rescue dog, Minnie. Josh is an avid snowboarder so you will most likely see him on the mountain on his days off. In the summer he will be looking forward to long hikes with his dog, mountain biking and dusting off the cob webs from his golf clubs.
Vikki can’t wait to return to the Portes du Soleil 4 years after doing a winter season in Ardent. She has been working in London since and is looking forward to the freedom and fresh air that the mountains bring. Vikki is a huge health enthusiast and practices a complementary therapy called Kinesiology (you what?!) and also races triathlon for fun! She will be making the most of everything the Alps have to offer including dabbling in mountain biking and hiking/climbing too.
Having spent the last few years working in TV and Film training to be a stuntman Chris is having a summer season in his favourite mountain resort!
Chris is a huge mountain bike enthusiast and is very proud to be located in Morzine, the mecca of european mountain biking! He feels very lucky to be working with reach for the alps and is looking forward to networking and connecting with likeminded souls that have the same passion in life!
After spending a winter season in Morzine five years ago as a Chalet Manager, Debbie has been longing to have the chance to spend a summer season in the Mountains. She is following in her Son’s footsteps and joining Reach4theAlps for this summer. After running her own Guest House for the last 18 years in Oxfordshire and previously a Pub in the Cotswolds, Debbie is looking forward to new challenges, including the possibility of moving to France on a more permanent basis in the near future. She is a keen skier and horse rider and also enjoys golf, although she is a far better rider and skier than a golfer!